Working with divisions
Retention & lifecycle
Email, SMS, and loyalty, keeping customers and growing lifetime value with gated sends.
4 min read
The retention division owns the relationship after the first order, lifecycle flows, campaigns, and loyalty. It drafts the sends and segments against shared memory and queues them for your approval.
What it runs
- Lifecycle flows, welcome, post-purchase, win-back, replenishment.
- Campaigns, timed sends tied to the calendar.
- Segments, audiences built from real order and engagement history.
- Loyalty, programmes that grow repeat rate and lifetime value.