Growth
Acquisition and paid media, scoring spend on blended margin and proposing scale, cut, and rebalance moves.
4 min read
The growth division owns acquisition end to end: paid media, SEO, CRO, and the storefront studio. It watches paid performance across channels on a blended, margin-aware basis, not platform-claimed ROAS, and brings you the moves that matter.
What it watches#
- Blended efficiency across Meta, Google, TikTok, ChatGPT Ads, and Pinterest Ads.
- Organic search, rankings and traffic from GSC and GA4.
- Creative health, hook rates, frequency, and fatigue.
- Margin contribution per ad set, not just revenue.
The decisions it brings#
- Scale what is profitable and has headroom.
- Cut what is fatigued or losing money.
- Rebalance budget toward blended efficiency.
Working with it#
Approve a scale-up and growth executes it across the relevant connector. Send a proposal back with a constraint, a budget cap, a margin floor, and it re-proposes within those bounds.
Scale the margin, not the vanity revenue.
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