Authorise your channels

Channels are the tools you already run on, email, paid social, search, SMS, social. Authorising one turns it into a connector: it flows performance data into shared memory and accepts actions back out, every one behind a gate you control. Link the ones you use; the divisions come online as the data lands.

The channels you can link#

• Email & SMS, Klaviyo, for lifecycle flows and campaigns.
• Paid social, Meta and TikTok, for spend, creative, and budget moves.
• Search, Google Ads, for keyword and budget performance.
• AI and discovery, ChatGPT Ads and Pinterest Ads, two channels most brands cannot run yet.
• Analytics and search, GA4 and Google Search Console, for traffic and rankings.
• Social publishing, the platforms you post and schedule on.

What authorising does#

Each connector starts by pulling history and performance into shared memory, so the relevant division can reason over real numbers from day one. Once connected, the division can draft work, a campaign, a budget change, a post, and route it to you for approval.

Everything stays gated#

No connector sends a message, moves spend, or publishes on its own. Drafts and proposals queue as decisions; nothing leaves Atlas until you approve it. You can link a channel for read-only insight first and enable actions when you’re ready.

Connect the tools you already pay for. Atlas turns them into one system instead of ten.