Core concepts
Shared memory
One source of truth every division reads and writes, the brand, the numbers, the history. The layer everything else is built on.
5 min read
Shared memory is the foundation of Atlas. It is the single, living record of your brand, catalogue, orders, customers, performance, brand guidelines, and the history of every decision, that every division reads from and writes back to.
Why it matters
Agents are only as good as the context they share. If the paid-media agent and the inventory agent reason over different numbers, they make contradictory decisions. One shared memory is what lets dozens of agents act like one team instead of a crowd.
What lives in it
- Commerce data: catalogue, orders, customers, inventory, synced from your store.