Core concepts
Divisions & agents
Eight divisions, each a team of specialist agents with a director and a mandate, how the org of agents is structured.
5 min read
Atlas is organised like a company. Each division is run by a director agent with a clear mandate and a team of narrow, expert specialists underneath. A specialist is good at exactly one thing; the director coordinates them; Alexia coordinates the directors.
The eight divisions
- Growth, acquisition and paid media.
- Retention, email, SMS, lifecycle, and loyalty.
- Creative, briefs, production, and creative performance.
- Operations, demand, inventory, and fulfilment.