Operations & inventory

The operations division keeps the supply side in step with demand, and it runs on your real data. It tracks inventory days-of-cover and reorder points, drafts Atlas-native purchase orders against your suppliers, watches deliveries in a logistics cockpit, and surfaces what customers are contacting you about, all before any of it becomes a fire drill.

Inventory, days of cover, and reorder#

Operations reads your live stock from the store and turns it into days of cover per SKU, how long current stock lasts at the recent sell-through. When a SKU trends toward a stockout, it proposes a reorder with the quantity and timing worked out against lead time, so you act with weeks of warning, not hours.

Native purchase orders and suppliers#

Purchase orders live inside Atlas. Keep your suppliers and their lead times in shared memory, and operations drafts a PO when stock needs replenishing, lines, quantities, and cost ready for your approval. Approve it and the PO is recorded; the inventory picture updates as stock lands.

The logistics cockpit#

A delivery cockpit tracks fulfilment and shipments end to end, so late, stuck, or exception orders surface in one place instead of hiding in a carrier dashboard. Operations flags the deliveries that need attention and the patterns behind them.

Support themes#

Operations also reads what customers are contacting you about and clusters it into themes, the recurring questions, the shipping complaints, the product issues, so a spike in a theme becomes a signal you can act on, not noise buried in an inbox.

Its own onboarding and director#

Operations has its own onboarding that analyses your supply and fulfilment sources on connect and a director agent that coordinates the inventory, purchasing, logistics, and support specialists. Because it reads the same Calendar as growth and creative, it sees a scale-up coming and checks whether stock can support it, flagging the risk before the campaign launches into a stockout.