Connectors
Meta & Google Ads
Connect paid social and search so the growth division can read performance and propose budget moves.
4 min read
The paid-media connectors feed spend, revenue, and creative performance into shared memory. The growth division reasons over it and proposes budget moves, each waiting for your approval before any money moves.
Performance into shared memory
Both connectors keep campaign, ad set, and creative performance current, spend, revenue, frequency, and the signals that say whether creative is fresh or fatiguing.
Scored on blended margin
Atlas does not optimise to platform-claimed ROAS, where every channel takes credit for the same sale. It scores spend on blended, margin-aware terms, so the moves it proposes reflect the profit the business actually made, not a number a dashboard wants to show you.