Paid media connectors

The paid-media connectors feed spend, revenue, and creative performance into shared memory. The growth division reasons over it and proposes budget moves, each waiting for your approval before any money moves.

The channels you can connect#

• Meta, paid social spend, creative, and budget across Facebook and Instagram.
• Google Ads, search and shopping performance by keyword and campaign.
• TikTok, paid social spend and creative on the platform driving discovery.
• ChatGPT Ads, the new AI-answer surface, a first-mover channel most brands cannot run yet.
• Pinterest Ads, intent-rich discovery, wired in as a first-class paid channel.

Performance into shared memory#

Every connector keeps campaign, ad set, and creative performance current, spend, revenue, frequency, and the signals that say whether creative is fresh or fatiguing.

Scored on blended margin#

Atlas does not optimise to platform-claimed ROAS, where every channel takes credit for the same sale. It scores spend on blended, margin-aware terms, so the moves it proposes reflect the profit the business actually made, not a number a dashboard wants to show you.

The moves it proposes#

• Scale, push budget into ad sets that are margin-positive with headroom.
• Cut, pull spend from fatigued or unprofitable creative.
• Rebalance, shift budget across channels toward blended efficiency.