Working with divisions
Finance & margin
Contribution margin, not ROAS, scoring every decision on the profit it actually makes.
4 min read
The finance division is the margin conscience of Atlas. It scores decisions on contribution margin, net revenue after the variable costs of a sale, so the brand grows on profit, not vanity revenue.
Contribution margin, not ROAS
ROAS tells you a channel looked good; contribution margin tells you the business made money. Finance computes the latter and makes it the basis every other division is scored against.
What it computes
- Net revenue after discounts and returns.
- Product cost, shipping, fulfilment, and payment fees.