Terms of Service

01The service

Atlas provides an operating system for DTC brands, shared memory, a marketing calendar, and orchestrated agents that propose and, with your approval, execute work. We may improve or change features over time; we will not materially reduce the core of what your plan includes without reasonable notice.

02Accounts and eligibility

Atlas is a product for business use. You may use it only if you are at least 18 (or the age of majority where you live) and are using it for a business, not as a consumer. By creating an account you confirm this.

You are responsible for your account, your users, and keeping credentials secure. You must provide accurate information and promptly update it. You are responsible for all activity under your account, including actions you or your team approve.

03Acceptable use

You agree to use Atlas lawfully and not to: misuse or disrupt the service; reverse-engineer or resell it except as permitted; upload unlawful, infringing, or harmful content; connect data or accounts you lack the rights to use; or attempt to access another tenant’s data. We may suspend access for serious or repeated violations.

04Your data and ownership

As between you and Atlas, you own your workspace data and the outputs generated for you. You grant us the limited rights needed to operate the service for you (for example, to process and display your data and run agents). We own the Atlas software, models, and brand. We do not train models on your data.

05AI-generated content

Atlas generates creative (images and video) and text using AI models, including open-source models we run or call. As between you and Atlas, you own the assets Atlas generates for you, to the extent they are ownable, and we assign or license them to you for your use.

AI output is probabilistic. We do not warrant that generated content is original, accurate, or free of third-party rights, and you are responsible for reviewing it and for the rights to any product images, brand assets, or other material you upload as references. Do not upload material you do not have the rights to use, and do not use generated media to impersonate a real person or imply a false endorsement.

Generated assets may be subject to the licenses of the underlying models; those terms pass through to your use. Atlas labels AI-generated creative as such, and we recommend you keep that disclosure where the law or a platform requires it.

06Your content, takedown, and indemnity

You may upload content to Atlas (files in the Vault, messages in Team, product images, and similar). You keep ownership of it and grant Atlas a limited, worldwide, royalty-free license to host, process, and display it solely to provide the service to you and your team. You are responsible for your content and confirm you have the rights to it.

Atlas hosts content at your direction and does not monitor it. If you believe content on Atlas infringes your rights, send a notice to atlas@arthea.ai with enough detail to identify the content and your rights (this serves as our designated agent for copyright and the EU Digital Services Act). We will act on valid notices, including removing content and, for repeat infringers, suspending accounts, and we will pass on counter-notices where required.

You will indemnify Atlas against third-party claims arising from content you upload or from your use of the service in breach of these terms, except to the extent the claim results from Atlas’s own breach.

07Plans, trials, and billing

Paid plans are billed in advance, monthly or annually, at the prices shown on the pricing page. Trials are free for 14 days with no card required. Fees are non-refundable except where required by law. You can upgrade, downgrade, or cancel at any time; cancellation takes effect at the end of the current paid period and access continues until then. We may change prices with at least 30 days’ notice before your next renewal.

Payments are processed by Stripe, a PCI-DSS Level 1 provider. Atlas never receives or stores your full card number; Stripe handles card data directly.

08Confidentiality

Each party will protect the other’s confidential information with reasonable care and use it only to perform under these terms. This does not apply to information that is public, independently developed, or lawfully received from a third party.

09Warranties and disclaimers

We provide the service with reasonable skill and care. Otherwise, to the maximum extent permitted by law, the service is provided "as is" without warranties of any kind, and we do not warrant that it will be uninterrupted or error-free. Agent outputs are decision support, not professional advice; you remain responsible for the actions you approve.

10Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect, incidental, or consequential damages, and our aggregate liability under these terms is limited to the fees you paid in the twelve months before the event giving rise to the claim. Nothing limits liability that cannot be limited by law.

11Termination

You may stop using the service and close your account at any time. We may suspend or terminate access for material breach, non-payment, or legal reasons, with notice where practicable. On termination you can export your data as described in the Privacy Policy.

12Dispute resolution, governing law, and changes

Let us try to resolve things first. Before starting a formal proceeding, send a notice describing the dispute to atlas@arthea.ai and give us 30 days to resolve it in good faith.

These terms are governed by the laws of France. For customers established in the European Union, and in any case where consumer or other mandatory law applies, the courts of Paris have exclusive jurisdiction and nothing in this section removes a right to bring a claim in your local courts or to mandatory consumer protections.

For customers established in the United States, and only where such an agreement is enforceable: any dispute not resolved within the 30-day window will be settled by binding individual arbitration rather than in court, on an individual basis only, and you and Atlas waive any right to a jury trial or to participate in a class or representative action. You may opt out of this arbitration and class-waiver agreement by emailing atlas@arthea.ai within 30 days of first accepting these terms, with no effect on the rest of the terms.

If any part of this section is held unenforceable, the rest stays in effect, and that part is severed (this severability applies to all of these terms). We may update these terms; material changes will be posted here and, where appropriate, notified in-product. Continued use after changes means you accept them.

13Contact

Questions about these terms: atlas@arthea.ai.