Atlas documentation

These guides are the operator’s manual for Atlas, the operating system for DTC brands. Everything is written for the person running the brand: short, concrete, and organized so you can read what you need and get back to work.

The sidebar puts every guide one click away. On larger screens the reading column keeps its own table of contents, and a progress line tracks where you are on the page.

How the docs are organized#

• Getting started: From signup to your first approved decision, in minutes, not a setup marathon.
• Core concepts: The mental model. Five ideas that make the rest of Atlas obvious.
• Alexia & orchestration: The brain that briefs you, prioritises, and routes work to the right division.
• Connectors: The tools you already run on, wired into shared memory, data in, approved actions out.
• Working with divisions: What each division does, what it watches, and the decisions it brings you.
• Decisions, security & billing: Control, trust, and the administrative surface, how Atlas stays in your hands.

Where to start#

1. 01Read “Welcome to Atlas” for the one idea that makes the system different.
2. 02Run the quickstart: store connected and first briefing in five minutes.
3. 03Meet Alexia, the orchestrator that briefs you every morning.

One shared memory, one calendar, one orchestrating brain, and you hold final approval.